It is reported that Google takes part in the web browsers competition by advertising on the TV. And this time it is a 90 seconds long advertisement, which has been broadcast on the TV during peak viewing hours. This advertisement is aimed to promote Google’s web browser: Chrome.
According to the statistics of StatCounter, a provider of analysis of web sites, about 45 percent of computers are using the Internet Explorer of Microsoft, and only 18 percent of computers are using Chrome. But one year ago the market share of Internet Explorer was 53 percent and the Chrome is 8 percent. We can see from this the market share of Internet Explorer has fallen and the Chrome has increased. In addition Firefox takes up about 30 percent of the market share and Safari takes about 5 percent.
This promotion plan contains two advertising films: Dear Sophie and It Gets Better. Google adds emotional messages into the advertisement in order to attract the users who don’t care the technological advantage of Chrome. And those TV advertising films would also be broadcast on the different sites.
Google believes that if you use Chrome you may be using the Google search engine. And the more people use Chrome the more people would use the Google search engine and other Google products.