According to the latest quarter report of Apple half of the company revenue comes from iPhone and iPhone-related products. And the rate of gross profits even reached 41.4 percent. But those statistics raise worries about Apple. What influence would the Jobs leaving Apple have on the company performance? Whether the business miracles performed under the leadership of Jobs could continue in the future? Who would be the successor of Steve Jobs?
In fact as early as 2004 the media started to express worries for Apple. Would the Apple break down if Steve Jobs left Apple? And even Fortune Magazine wrote a report and analyzed the successors of Steve Jobs.
And one insider of Apple told the China Business Media that if the issue of succession of Jobs becomes the most important problem after Jobs leaving Apple, there must be problems emerging after Jobs leaving apple. And Steve Jobs can’t be copied. He also emphasized that Apple has finished the change from professional brand to a popular brand. The creative concepts that gave Jobs much reputation have been injected into the blood of Apple, no matter the company structure and the staffing.
It is critical to know what on earth Steve Jobs has taken to Apple. This answer would help us to define what makes Apple so successful today, the whole company operation or the ability of Steve Jobs. And the insider also thought that the style of Apple would not change suddenly after Jobs leaving Apple. If this is true the issue of succession isn’t important anymore.
It is important for Apple to keep its unique style. Also in the internet era Apple needs to innovate its business model and advance itself.