What Does iPhone Mean to Chinese Users?

First, we should know that the middle class in China should work one month in order to buy an iPhone, but it only takes about one week for ordinary people in America to buy an iPhone. But we still can see that iPhone is so hot in Chinese market, especially among the middle class and very rich people. And it may be very difficult to understand.

Even ordinary Chinese people never heard of iPhone, but it is still popular in China. More than 600 thousand iPhones has been sold in the first day in 2010. We can contribute this success to the large population of China. And many things would become complicated when concerning about China.

We should account that a small portion of Chinese population is a very large number.

And the reality is that many Chinese people only use iPhone to make calls, send messages, watch videos or read newspapers. They even don’t know how to install applications on the iPhone. They don’t know how to use Twitter, Facebook and other popular applications on iPhone. So many people laugh at those people who have iPhone, they think it is a waste for those people to use iPhone. In some cases iPhone is a tool to show off and to show that you are rich. iPhone is just a luxury for rich. For ordinary people in China it isn’t practical at all.


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