Sogou.com Took the Place of Google in China

  vs.   

According to the statistics of CNZZ (the largest Chinese internet statistic analysis service provider), the market share of Sogou.com exceeded that of Google for the first time on Sep. 30 and became the second largest Chinese search engine.

Insiders agreed that Sougou.com has been performing well in local search and vertical searches such as maps, shopping, music and imagines. In addition, Sogou.com has established deep cooperation relationship with online shopping sites such as Taobao.com. Also, Sogou Chinese input method and its browser drive more users to search on Sogou.com.

Sogou related personnel stated that Google’s values of pursuing of integrity, excellence and innovation were worth learning. They added that they would provide better online experience for Chinese internet users by their unique business model and integrating information more organically.

Sogou.com is subsidiary company of Sohu.com Inc. and was separated from Sohu.com to become an independent company on August 9, 2010. It has invited strategic investment from Yunfeng Funds. At present, Sogou.com mainly provides Sogou input method and browser besides its search services, among which Sogou input method is reported to taken up more than 80% of the whole market.

After Google announced its plan to withdraw from China mainland market in 2010, Chinese local search engines such as Baidu.com got an opportunity to expand their business. Although netizens in China can’t have complete access to Google services, Google.com is still thought as the best search engine especially among the netizens with high educational degrees.

One famous Chinese blogger, William Long, questioned this statistics. He tweeted that Google was still the second largest Chinese search engine according to the statistics of his blog and Sogou.com only drove a small proportion of traffic to his blog.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s